The Directions EMEA 2025 Executive Zone introduces a new way for Partner leaders to connect and collaborate in Poznań this November
Directions EMEA returns Nov. 4-6, 2025, introducing an Executive Zone that helps Partner leaders make high-value connections and align 2026 strategies across Business Central, Power Platform, and AI.
After the record turnout in Vienna in 2024, this year’s conference is expanding its leadership focus, organizers say, with structured panels, curated lunches, and networking designed to “create intentional conversations rather than accidental encounters.”
With more than 3,000 attendees expected, the Executive Zone will serve as a “low-friction hallway” for CEOs, CROs, and practice leaders. Timed meet-ups, colour-coded lanyards, and hosted roundtables will replace random encounters with deliberate conversations about AI readiness, valuation, and Marketplace growth.
Built by leaders for leaders
Alex Vandereycken, CEO of Scapta and xpr365, helped shape the concept. “You do not meet each other occasionally anymore,” he says. “We will start with discussion panels, AI and how to prepare your company, and how to create company value, looking from the VC or buyer of your company.”
A Microsoft executive debrief will close the conference. It will provide clarity on FY26 priorities and Partner strategy.
For those who want to continue leadership dialogue after the Directions EMEA 2025 Executive Zone, explore the PT Leadership Huddles, invite-only, online roundtables where Chief Revenue Officers from across the D365 Partner ecosystem come together to share insights, challenges, and best practices
Industry signals for executives
Business Central growth
Microsoft confirmed in April 2025 that Business Central surpassed 45,000 customers, strengthening the ISV and SI ecosystem (MSDynamicsWorld). For more insights, see PartnerTalks’ coverage of AI Adoption in Business Central.
Dynamics 365 financial momentum
Microsoft’s FY25 Q4 earnings release reports Dynamics 365 revenue up 23 percent year over year.
Marketplace unification
Microsoft has merged AppSource and Azure Marketplace into a unified experience that simplifies discovery and private offers (Microsoft Partner blog; Channel Futures analysis).
Inside the Directions EMEA 2025 Executive Zone: Panels that matter
AI readiness
Leaders will benchmark how copilots and agents reshape delivery models. Expect detailed discussion on data governance, fixed-fee forecasting, and talent rebalancing.
Creating company value
VC and buyer panels will examine recurring-IP ratios, Marketplace impact on CAC, and co-sell alignment as valuation drivers. Related discussions appeared during the Composable DXP for Microsoft Partners Summit 2025 program.
Microsoft executive debrief
Day 3 offers firsthand insight into Dynamics, Business Central, and AI investment priorities. PartnerTalks’ Women in Technology Panel, Summit 2025 also underscores Microsoft’s ongoing focus on inclusion and leadership.
Why Partner executives should care
- Deal velocity: Marketplace private offers and co-sell programs are shortening sales cycles.
- M&A readiness: Repeatable IP and alignment with Microsoft priorities continue to command higher multiples.
- AI operations: Early adopters are redefining utilization and margin structures. Poznań will showcase practical data points.
If you want to shape the future of Partner leadership in Europe, make sure you’re part of the Directions EMEA 2025 Executive Zone this year in Poznań.
Context and scale
- Dates and venue: Poznań Congress Center, Nov. 4–6, 2025.
- Organizer site: Directions EMEA 2025 overview
- Practical info: Directions EMEA 2025 travel and hotels
- 2024 benchmark: Vienna recap showed about 3,200 attendees
