Thought Leadership Programs
Position your organization as a thought leader in the Microsoft Business Applications ecosystem.
At PartnerTalks, we have designed and facilitated over 300 thought leadership events tailored explicitly for Microsoft Partners. Whether you are a Global Partner or aiming to enter the world of Microsoft Business Applications, we can customize a program to suit your needs.
Position your organization as a thought leader in the Microsoft Business Applications ecosystem!
For Microsoft Business Applications SI and ISV Partners, attracting awareness among end-use customers, building P2P relationships and securing Microsoft’s endorsement can be challenging to juggle.
At PartnerTalks, we have designed and facilitated over 300 thought leadership events tailored explicitly for Microsoft Partners. Whether you are a Global Partner or aiming to enter the world of Microsoft Business Applications, we can customize a program to suit your needs.
Thought Leadership Program Benefits
Enhanced Credibility and Authority: Joining our thought leadership programs positions your brand as a leader in Business Applications, enhancing your credibility and making you a trusted advisor for customers, Microsoft and other Partners.
Increased Visibility and Recognition: Participating in our programs boosts your visibility in the Microsoft Dynamics ecosystem, helping you gain recognition as a business leader.
Stand Out from the Competition: Our programs help you showcase your expertise and stay ahead of the competition, enhancing your appeal to prospects, customers, and Microsoft.
Enhance Your Brand: Leverage insights from industry leaders and customers to strengthen your brand, positioning yourself as a valuable business partner instead of just a software provider.
Build Your Network: Thought leadership is a great way to expand your professional network by connecting with customers, prospects, industry experts, and Microsoft, creating opportunities for new business relationships.
Talent Retention and Recruitment: To attract and retain top talent, position your company as a leader in business applications. Investing in our programs fosters professional growth, making your organization an appealing career choice.
Targeted Lead Generation: Our partnership with MSDynamicsWorld.com helps you generate targeted leads relevant to your business, connecting you with the right audience and boosting your marketing efforts.
Thought Leadership Program Benefits
Enhanced Credibility and Authority: Joining our thought leadership programs positions your brand as a leader in Business Applications, enhancing your credibility and making you a trusted advisor for customers, Microsoft and other Partners.
Increased Visibility and Recognition: Participating in our programs boosts your visibility in the Microsoft Dynamics ecosystem, helping you gain recognition as a business leader.
Stand Out from the Competition: Our programs help you showcase your expertise and stay ahead of the competition, enhancing your appeal to prospects, customers, and Microsoft.
Enhance Your Brand: Leverage insights from industry leaders and customers to strengthen your brand, positioning yourself as a valuable business partner instead of just a software provider.
Build Your Network: Thought leadership is a great way to expand your professional network by connecting with customers, prospects, industry experts, and Microsoft, creating opportunities for new business relationships.
Talent Retention and Recruitment: To attract and retain top talent, position your company as a leader in business applications. Investing in our programs fosters professional growth, making your organization an appealing career choice.
Targeted Lead Generation: Our partnership with MSDynamicsWorld.com helps you generate targeted leads relevant to your business, connecting you with the right audience and boosting your marketing efforts.
Thought Leadership Program Benefits
Establish Authority – Position your brand as a trusted leader in Business Applications.
Boost Visibility – Increase recognition across the Microsoft Dynamics ecosystem.
Stand Out – Highlight your expertise and rise above the competition.
Strengthen Your Brand – Share insights that showcase your value beyond just your products.
Expand Your Network – Connect with customers, partners, and Microsoft insiders.
Attract Top Talent – Reinforce your reputation to recruit and retain high performers.
Generate Leads – Engage the right audience to drive meaningful opportunities.
Program A: PartnerTalks Thought Leadership Interviews
PartnerTalks is a multimedia thought leadership series highlighting interesting people, organizations and events within the Microsoft Business Applications ecosystem.
We produce masterclasses, host expert panel discussions, provide original commentary, and produce expert analysis in partnership with some of the industry’s greatest minds. Hosted by Rick McCutcheon, PartnerTalks has exploded into one of the best-recognized and most trusted educational brands in the Microsoft Business Applications space.
Program B: PartnerTalks Thought Leadership Panels
In today’s competitive Microsoft ecosystem, being recognized as a trusted voice requires more than just visibility—it demands credibility.
This is where Expert Panels come into play. These interactive, topic-driven sessions bring together influential voices across the Dynamics 365 landscape to explore ideas, share experiences, and engage in meaningful conversations that enhance your brand.
What Expert Panels Deliver
Expert Panels are not just events; they are strategic tools designed to build authority, spark engagement, and create opportunities. Here’s what SI and ISV partners can gain from participating:
Strategic Messaging: Communicate your value proposition in the context of real-world trends, challenges, and outcomes.
Alignment with Industry Topics: Connect your solution or expertise to timely issues that resonate throughout the ecosystem.
Enhanced Market Credibility: Position your organization as a thought leader through moderated discussions with respected peers and experts.
Multi-Perspective Insight: Collaborate with Microsoft leaders, customers, and partners to share knowledge and achieve better outcomes.
Stronger Partner-to-Partner (P2P) Connections: Grow your alliances with other partners and identify opportunities for cross-solution collaboration.
Accelerated Brand Awareness: Leverage panel participation to reach new audiences and solidify your presence in the market.
Content for Ongoing Use: Capture panel discussions for post-event marketing, training, and sales enablement materials.
Whether you are an ISV launching a new solution globally or an SI Partner focused on niche expertise, Expert Panels offer a dynamic format to tell your story and stand out in a crowded marketplace.
Program C: Leadership Huddles
Partner Group Huddles bring together ISV Partner Leaders for regular, invite-only online discussions focused on the D365 ISV business. Each session covers timely topics such as Microsoft Business Applications updates, AppSource, marketing, personnel changes, partner news, and ecosystem developments. A collaborative forum for sharing insights, opportunities, and best practices within the ISV community.
How CROs Benefit
CRO Huddles for SIs:
Channel alignment: Hear directly from other SIs and ISVs to identify new co-sell and referral opportunities.Pipeline visibility: Gain peer benchmarks on deal velocity, win rates, and sales-cycle trends across the Microsoft ecosystem.Partner program insights: Stay ahead of incentive and licensing updates that impact service-revenue planning.Competitive intelligence: Track new ISV solutions entering customer accounts and plan for integration or differentiation.Talent strategy: Compare hiring, enablement, and compensation models that optimize sales-team productivity.
CRO Huddles for ISVs:
Marketplace momentum: Learn AppSource listing and co-sell strategies that drive discoverability and conversion.Go-to-market refinement: Compare pricing, packaging, and messaging with peers targeting similar D365 verticals.Revenue growth: Identify VAR/SI partnerships that expand reach and speed pipeline development.Forecast confidence: Exchange leading indicators for buyer readiness and partner demand signals.Strategic foresight: Get early visibility into ecosystem shifts, product roadmaps, M&A activity, and Microsoft program changes to adjust sales strategy faster.
Program C: PartnerTalks SI/VAR Thought Leadership Programs
In the competitive Dynamics 365 marketplace, Systems Integrators (SIs) face two primary challenges: educating end-user customers and building trust with Microsoft sales teams. The PartnerTalks SI Educational Event Series helps bridge this gap, creating opportunities for SIs to share their expertise, highlight success stories, and align with Microsoft’s sales priorities.
What SI Partners Gain
SI Partner educational events raise awareness, shape perceptions, drive engagement, and stimulate business growth. Here is what SI Partners can expect:
Direct Customer Influence – Position your practice as a trusted advisor by showcasing your industry expertise and delivery capabilities.
Solution Differentiation – Present a clear and compelling narrative that highlights your unique offerings and customer successes.
Lead Generation – Engage qualified prospects by delivering educational content that builds credibility and fosters trust.
Customer Success Showcases – Share real-world achievements to demonstrate impact and reinforce your market positioning.
Campaign-Ready Content – Convert event recordings into marketing assets for follow-up, outreach, and training.
Elevated Brand Presence – Increase visibility within the Microsoft ecosystem and the Dynamics 365 community.
Momentum with P2P Networks – Foster collaboration with ISVs and other partners by sharing knowledge and aligning messaging.
Microsoft Seller Enablement – Assist Microsoft field teams in understanding your value, enhancing co-sell potential, and sales alignment.
Whether you’re looking to expand your reach or strengthen strategic relationships, SI Partner Educational Events offer a high-impact format that turns knowledge into opportunity and conversations into sales.
Program D: PartnerTalks ISV Thought Leadership Programs
ISVs are vital to the Dynamics 365 ecosystem. To maximize their market impact, they need to go beyond their product. This series enables ISVs to share their stories, highlight product value, and engage key audiences, including end-users, SI partners, and Microsoft sellers. These sessions aim to amplify messages, drive adoption, and foster alignment for co-sell success.
Benefits for ISV Partners
Each session delivers targeted content and strategic impact across your entire channel. Here’s what ISV Partners can expect:
Expanded Ecosystem Presence: Strengthen relationships with customers, partners, and Microsoft teams by establishing yourself as a thought leader rather than just a vendor.
Clear Value Proposition Messaging: Refine and communicate your unique differentiators through compelling storytelling.
Customer Education & Trust: Highlight the value of your solution with real use cases, helping customers recognize how your technology addresses genuine business challenges.
Customer Success Stories: Share proven wins that validate your offering and inspire action from both prospects and sellers.
SI Partner Enablement: Train resellers and delivery partners on how to position, sell, and support your offering, thereby building momentum and increasing deal flow.
Microsoft Seller Engagement: Align your message with Microsoft’s priorities, helping field teams understand how your solution contributes to success across various industries and verticals.
Sales Tools for Partners: Provide demos, talking points, and positioning materials that partners can use to engage in sales conversations confidently.
Reusable Content Assets: Utilize recorded sessions as marketing tools, training resources, and sales collateral.
Whether you are entering new markets or expanding an existing channel, the ISV Partner Educational Events from PartnerTalks help to turn awareness into action and connections into conversions.
Program E: ISV Partner Education Programs
Positioning and Selling Your ISV Solutions
Effective channel enablement not only drives sales but also enhances the overall partner experience. In the Microsoft Dynamics ecosystem, developing a knowledgeable and motivated channel is crucial for growth. This series aims to empower Independent Software Vendors (ISVs) by providing their Systems Integrators (SI) Partners with the essential skills, tools, and strategies to effectively and confidently represent their ISV solutions.
Program Overview
Each session is crafted to provide SI and VAR teams with practical knowledge and tactical skills that they can apply immediately. Participants will benefit from:
Compelling Product Positioning: Learn how to create a more compelling narrative about your ISV solution that resonates with decision-makers.
Sales Enablement Tools: Gain access to tailored messaging frameworks, demo scripts, and techniques for handling objections, which can help enhance win rates.
Real-World Use Cases: Explore customer success stories that highlight the value of the product and instill greater confidence in selling.
Opportunity Identification Strategies: Discover how to spot and qualify prospects who are most likely to benefit from your solution.
Greater Alignment with Microsoft: Learn how to position your solution in alignment with Microsoft initiatives to attract more attention and support.
Confidence in Conversations: Equip sellers to discuss the ISV product knowledgeably, resulting in more meaningful customer interactions.
Faster Sales Cycles: Train teams to engage in sales conversations with clarity, resulting in quicker decisions and better outcomes.
This series is designed to enhance your competitiveness in the Microsoft Dynamics ecosystem by empowering your partners to sell with confidence and expertise.
THOUGHT LEADERSHIP COACHING
Fostering Innovation
Thought leadership coaching helps individuals and organizations develop and share their expertise to become recognized authorities in their field. This coaching focuses on refining your message, identifying unique insights, and crafting compelling content for key platforms such as articles, public speaking, podcasts, and social media. Through personalized guidance, thought leadership coaching enhances your ability to influence industry conversations, build credibility, and engage with target audiences. It empowers leaders to articulate bold ideas, foster innovation, and position themselves at the forefront of emerging trends.
ABOUT PARTNERTALKS FOUNDER
Rick McCutcheon
Rick McCutcheon is the founder of PartnerTalks, a weekly LinkedIn interview series that connects executives, strategists, and innovators from the Microsoft Business Community.
Now in its fifth year, with over 250 episodes aired, PartnerTalks offers valuable insights, proven best practices, and fresh perspectives on thriving in the ever-evolving Dynamics 365 landscape.
As an eleven-time Microsoft MVP with over 25 years of experience, Rick is dedicated to the success of the partner ecosystem, extending his influence well beyond the screen. He is a highly sought-after expert and speaker on Microsoft Business Applications, having been featured at both Microsoft and Partner events globally.
His stories are grounded in real-world experience, and his style is uniquely appealing and tremendously credible.
Follow Rick on LinkedIn
