The Nonprofit Opportunity for BC Partners

In this episode of the AI Business Solutions Partner Show, Rick McCutcheon speaks with Justin Sheedy of Microsoft Elevate about why nonprofit is becoming a stronger opportunity for Business Central Partners. The session focuses on AI, modernization, security and ecosystem strategy, with Tracy Beyer of TD Synnex and Jason Gumpert also appearing in the program.

What you’ll learn

Sheedy explains that many nonprofit and education organizations still rely on older systems, siloed data and small teams, which creates demand for trusted Partners who can guide modernization. He argues that Microsoft’s broader AI and cloud investments align well with the pressures this sector faces.

The conversation also highlights practical AI use cases, especially for smaller organizations trying to reduce repetitive work, improve research and handle more with limited staff. Security and compliance are another major theme, as nonprofits and education organizations remain frequent targets for threat actors and often carry too many disconnected tools.

Partner Takeaways

Sheedy urges Partners to start with organizations in their own communities, learn from the customers they already serve and turn those wins into repeatable plays. He also stresses the value of working across the ecosystem rather than building every solution alone. McCutcheon adds that this series will continue with sessions on core Business Central modules and key ISV solutions.

Featured speakers

• Rick McCutcheon, host
• Justin Sheedy, Microsoft Elevate
• Tracy Beyer, TD Synnex
• Jason Gumpert, MSDynamicsWorld