Decoding the SMB Buyer Journey in the Age of AI

The May edition of the AI Business Solutions Partner Show examines how the SMB buyer journey is changing as AI reshapes research, evaluation and Partner selection.

Based on findings from MSDW’s latest Marketing Performance Survey, the session brings together voices from MSDynamicsWorld, PartnerTalks and TD SYNNEX to look at what Microsoft Business Applications Partners need to understand about today’s SMB buyer.

The discussion focuses on how buyers build trust, what content influences their decisions, and why sales and marketing alignment is becoming more important as AI changes how customers gather information before they ever speak with a Partner.

What this episode covers

SMB buying in the AI era

The panel examines how SMB buyers are researching Microsoft Business Applications Partners, comparing options and forming opinions earlier in the buying process.

Content, trust and pipeline

The discussion looks at the role of content in building trust with buyers before a sales conversation begins, and how Partners can use thought leadership more effectively to support pipeline growth.

Sales and marketing alignment

The episode also explores why sales and marketing teams need a shared view of the buyer journey, especially as AI accelerates how prospects collect information and evaluate Partner credibility.

Episode guests

• Tracy Beyer, Sr. Manager, Cloud Solutions, TD SYNNEX
• Rick McCutcheon, Dynamics 365 CE/CRM MVP, PartnerTalks.com
• Jason Gumpert, Editor, MSDynamicsWorld.com

Explore additional sessions in the AI Business Solutions Partner Show archive.