As Directions North America 2026 approaches in Orlando, Flywire is making a Business Central integration argument that may resonate with Microsoft Partners facing customers who do not live inside a single software stack. Directions organizers position the event as a partner-focused Business Central gathering, while Flywire’s B2B materials describe the company as an invoice-to-cash platform that integrates with Dynamics 365.
The issue surfaced clearly in a recent PartnerTalks interview. “There’s a lot of customers out there using HubSpot, using Salesforce and other products,” Rick McCutcheon said. “But you know, working with Flywire, you can work with Partners the way their customers work with them.”
Business Central integration for customers that do not live in one stack
Aimee Schumaker did not frame the opportunity as a push toward all-Microsoft purity. She described it as a way to connect Business Central with the systems customers already use. “The coolest part about Integration Studio is that it allows our customers to take a product like Business Central and integrate it really, really easily and quickly with any other application that they’re using,” Schumaker said. “And so that could be HubSpot or Salesforce or any other product that they use regularly.”
That pitch lines up with Flywire’s public positioning. On its Dynamics 365 integration page, the company says it integrates with Dynamics 365 for transaction processing and financial data management. On an April 22 Integration Studio webinar page, Flywire describes the product as an integration and automation hub for ERP, CRM and business applications, and says finance teams often run on more than one system. The same page says the tool offers connectivity to thousands of applications, including Salesforce, NetSuite, Sage Intacct and Microsoft Dynamics.
The more useful point for Partners is not the marketing language around ease or speed. It is the shape of the customer environment being described. Schumaker said the product is aimed at “Partners working with customers who have complex integrations,” and McCutcheon tied that directly to businesses still using third-party products while trying to move more of their operations into the Microsoft cloud.
Why the timing may land at Directions
That message arrives at a moment when many Business Central firms are still working through hybrid customer estates. In earlier PartnerTalks reporting, Shannon Mullins said many ERP customers remain focused on getting to the cloud before they worry about more advanced AI work. That does not prove Flywire’s product claims, but it does help explain why a Business Central integration story may sound more concrete than a broad AI promise right now. See earlier PartnerTalks reporting on cloud migration still being the priority.
Directions itself is a fitting venue for that kind of pitch. Organizers call it the only Business Central event created by partners, for partners, in the community, and describe it as a place for professional development, partnership building and Business Central strategy. Schumaker’s description of the conference was similarly relationship-driven. “There aren’t clients there and so there’s not a lot of sales going on,” she said. “It’s just really a relationship-driven conference for the Partners and the ISVs.”
McCutcheon put the Business Central integration opportunity in more operational terms. “We’ve got a lot of customers still on-premise, still using third-party products that want to move them into the Microsoft cloud,” he said. That observation gives Flywire a more grounded article angle than the company’s brief teaser about forthcoming AI.
Schumaker did mention AI, saying Flywire had been building tools that could save customers time and that the company hoped to launch them soon, possibly by Directions. But the interview offered no customer examples, metrics, implementation details or named use cases. The Business Central integration case is easier to defend because it names the problem, the adjacent systems and the Partner scenario more clearly.
That leaves the open question. If Flywire can show Partners real Business Central projects that connect finance workflows to tools such as HubSpot or Salesforce without heavy custom work, the company may find a receptive audience in Orlando. For now, the sharper story is not that Flywire has AI on the way. It is that the company sees Business Central integration, especially in mixed-stack customer environments, as a practical opening in the Microsoft channel.
