In this episode of PartnerTalks, Rick sits down with longtime PartnerTalks friend Jason Gumpert of MSDW.
Rick and Jason discuss Partner Marketing Event, which they ran together; Resco Next in Spain; and DynamicsMinds, which ran May 26-28 in Slovenia.
They Discuss:
- PME’s explosive growth (30 → 162 attendees in 3 years!)
- Key data from MSDW on how ISVs and VARs really collaborate, and what customers think about it
- What types of content matter most at each stage of the buyer’s journey
- How financial incentives actually shape SI behaviour
- A look at DynamicsMinds and Resco Next
