Dynamics 365 Customer Insights: Turning Customer Data into Revenue

Microsoft Dynamics 365 CE customers generate vast amounts of data. However, many organizations still struggle to turn that information into connected customer experiences and measurable business results.

In this session, Susana Ramos of Coffee + Dunn explains how Dynamics 365 Customer Insights can help Microsoft Partners unify customer data, build more relevant audiences and connect engagement more closely to revenue.

Build a connected customer view with Dynamics 365 Customer Insights

Ramos examines how organizations can bring customer information from multiple sources together to create a more complete view of each interaction. From there, teams can use behavioural data to build targeted segments, personalize journeys and make better-informed sales and marketing decisions.

The session also looks at the difference between simply running campaigns and operating a connected customer engagement system. Instead of treating campaigns as isolated activities, organizations can use shared data and audience insights across the customer lifecycle.

Attendees will learn how to:

• Unify customer data from multiple sources
• Create a comprehensive view of customer interactions
• Develop targeted audience segments
• Move from running campaigns to operating a connected system
• Build an AI-ready revenue engine
• Deliver personalized customer journeys
• Create audiences based on customer behaviour
• Turn customer insights into opportunities for revenue growth

Connect customer engagement to business outcomes

Dynamics 365 Customer Insights can give organizations a stronger foundation for coordinating data, segmentation and personalization. As a result, sales and marketing teams can work from a more consistent view of the customer instead of relying on disconnected information.

Ramos also shares examples of how Customer Insights can support engagement throughout the customer lifecycle. These examples show how data can inform audience selection, journey design and customer interactions while keeping business outcomes in view.

For Microsoft Partners, the session offers a clearer way to help Dynamics 365 CE customers use the data they already collect. Select the image above to watch the full session on MSDW.

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