As customer demands change, Microsoft Partners must deliver more adaptable solutions.
Businesses are moving away from monolithic digital platforms and turning toward modular, composable systems. This shift is reshaping how Partners design, implement and support technology for clients.
Watch PartnerTalks’ interview with DXP thought leader Ryan Meade from DynamicWeb.
Community Summit North America, taking place from Oct. 19 to 23, 2025, in Orlando, will provide a venue for Partners to explore these changes.
The event’s organizers predict that it will draw more than 6,000 attendees from across the Microsoft Business Applications ecosystem. Global experts will deliver workshops, keynotes, and peer-led sessions on composability, artificial intelligence, and business transformation.
Market Context
Fortune Business Insights valued the global DXP market at approximately USD 4.6 billion in 2024, and its value has consistently grown at 10-15 per cent per year. Projections indicate it could surge to between USD 12 billion and USD 30 billion by 2030. Gartner’s analysts predict that by 2026, over 70% of enterprises will have transitioned to composable systems. That makes for a vast market for Partners.
Composable DXPs allow organizations to adopt only the modules they need, such as e-commerce, content management or product information management, while maintaining the option to integrate with existing tools. Monolithic suites, on the other hand, typically require a full deployment.
For Partners, the rise of composable platforms presents new opportunities. Implementation cycles can be shorter, ongoing advisory work can be more frequent, and integration services can be more valuable. However, it also raises the bar on technical proficiency, particularly in orchestrating APIs and managing multiple vendors.
DynamicWeb in Context
DynamicWeb, founded in 1999, has been working with Microsoft technologies since the early days of Navision and AX. The company now integrates with Dynamics 365 Business Central and Finance and Operations, among other products.
Its DXP offers modules for e-commerce, content management, product information management and customer or dealer portals. These can be deployed independently or as part of a broader solution. The firm reports the most traction in manufacturing and distribution, although the technology is also applicable to retail and business-to-consumer environments.
For Partners, this means an option to assemble solutions tailored to a client’s sector. A manufacturer may require a B2B commerce portal and product data integration, for example, while a distributor may want self-service ordering alongside existing Dynamics 365 processes.
Partner Enablement at Summit North America
Community Summit North America will host a Partner Enablement Workshop on Oct. 19, 2025, for system integrators, value-added resellers, independent software vendors and alliance managers. Content will focus on adapting to composable architectures, aligning with Microsoft’s AI-first approach, and building repeatable service offerings.
Beyond workshops, the Summit agenda includes tracks on Dynamics 365, Power Platform, Copilot, Microsoft Fabric and related technologies. An expo floor with more than 250 solution providers will give Partners a chance to see composable platforms in action. Peer-to-peer learning remains a hallmark of the event, with hundreds of sessions led by practitioners.
For Partners exploring DynamicWeb or similar platforms, Summit serves as one of the best opportunities of the year to compare approaches, hear from customers and assess where composability fits into their own service lines.
Complexity and Differentiation
Composable DXPs can add integration complexity. Organizations must synchronize their data across systems, maintain APIs and coordinate vendor roadmaps. For clients, those challenges can be daunting.
For Partners, however, the ability to manage complexity can become a point of differentiation. Those with expertise in Dynamics 365, Azure and Power Platform are already familiar with modular design, so extending these skills to DXPs is a natural progression.
DynamicWeb’s modular structure, for example, is designed to work with both standalone deployments and best-of-breed configurations, which can reduce friction in multi-system environments.
For years now, the Partner role has slowly been shifting from implementer to long-term advisor. Clients expect Partners to support continuous improvement as clients adopt new modules or expand into new markets.
Outlook
As organizations continue their digital transformation, demand for flexible platforms will grow.
Manufacturing and distribution firms, in particular, are investing in self-service portals and product data management to serve business-to-business customers. Retail and consumer-facing firms are not far behind.
As a result, the DXP market is expanding quickly, and Partners who understand how to design and manage modular architectures will be in demand.
Community Summit North America in Orlando will be a focal point for these discussions. With workshops, technical sessions and networking opportunities, it offers Partners a chance to assess technologies, share lessons and prepare for the next stage of ecosystem growth.
