BC Insiders: What Top Partners Are Doing to Win—and Why It Matters

Business Central partners are facing a faster-moving market, changing SMB buyer expectations, and rising pressure to show where AI and Copilot can create measurable value.

In this special edition of the AI SMB Partner Show, Rick McCutcheon, host of PartnerTalks, sits down with the BC Insiders for a candid roundtable on what is changing inside the Microsoft Dynamics 365 Business Central ecosystem, and how leading Partners are responding.

This session is part of the monthly Business Central Partner Series, sponsored by TD SYNNEX.

What Business Central partners need to know now

The Business Central market is evolving quickly. AI, Copilot, changing customer expectations, and new delivery models are reshaping how Partners sell, implement, support, and grow.

For Business Central partners serving the SMB market, the challenge is deciding where to focus now, what to watch next, and what to ignore when the hype gets louder than the business case.

This unscripted conversation brings together experienced Business Central experts to share front-line perspectives on what they are seeing in the market today.

What the BC Insiders will cover

In this session, the panel explores:

• Current changes in the Business Central market
• How AI and Copilot are gaining traction, and where adoption may still be limited
• How SMB buyers are changing, and what those changes mean for Partners
• The pressures facing traditional Partner business models
• Emerging growth opportunities for Business Central partners
• Strategies top-performing Partners are using to compete and grow

Why this session matters

For Microsoft Partners, the Business Central ecosystem is becoming more competitive, more specialized, and more closely tied to business outcomes.

This roundtable gives Partners a practical way to benchmark their own approach against experienced peers. The discussion is designed for Microsoft Partners, SMB consultants, business application leaders, and professionals working with Business Central customers.

Expect direct perspectives, practical examples, and a clearer view of how Business Central partners are adapting to the current market.

Watch the full session, hosted by MSDynamicsWorld.