AI Strategy for Business Central: What Partners Need to Know

Microsoft is placing artificial intelligence at the centre of its Business Applications strategy. For Business Central Partners, that shift is changing how solutions are sold, implemented and positioned around measurable business outcomes.

In this BC Insiders session, Rick McCutcheon is joined by Jason Gumpert of MSDW, Tracy Beyer of TD SYNNEX and members of the BC Insiders to examine Microsoft’s AI strategy for Business Central and the broader Business Applications ecosystem.

The discussion draws on takeaways from the AI Business Solutions Partner Executive Summit in Renton, Washington, where Microsoft executives, industry experts and Partners discussed the growing role of AI across business applications.

The session is part of the monthly Business Central Partner Practice Series, sponsored by TD SYNNEX.

How Microsoft’s AI strategy for Business Central is evolving

The panel examines several areas shaping Microsoft’s direction, including Agentic ERP, intelligent agents and AI-assisted seller productivity.

Agentic ERP introduces the possibility of software agents taking on more work within business processes. Rather than relying entirely on users to initiate and complete individual tasks, AI agents could help analyze information, coordinate actions and support decisions across ERP workflows.

For Business Central Partners, those developments could also create new opportunities to help customers identify processes where AI can deliver measurable improvements.

Topics include:

• What Agentic ERP could mean for Business Central customers
• How AI agents could change existing business processes
• Where new opportunities are emerging for Business Central Partners
• How Microsoft is approaching AI-assisted seller productivity
• Examples and lessons shared at the Partner Executive Summit

What AI means for Business Central Partners

The session also considers how the Partner role may change as AI becomes more deeply integrated into Microsoft’s Business Applications portfolio.

Technical capabilities remain important, but customers increasingly need help determining where AI can solve specific business problems. Partners can play a role in identifying those opportunities, connecting AI capabilities to existing Business Central processes and demonstrating the resulting business value.

McCutcheon, Gumpert, Beyer and the BC Insiders examine what these changes could mean for Partner strategy, customer conversations and future Business Central projects.

Select the image above to watch the full BC Insiders session on MSDW.

For more Microsoft Business Applications interviews, webinars and analysis, explore PartnerTalks Episodes.