E341: AI commerce agents could drive revenue

AI agents could complete customer orders in Microsoft Dynamics 365 Commerce, provided they can establish who is buying, what they’re allowed to purchase and what they’ll pay, according to Evenica’s Casey Shea.

Speaking with Rick McCutcheon on PartnerTalks, Shea said he is particularly interested in AI’s potential to increase sales.

“I’m not necessarily looking for cost savings, cost optimization,” he said.

His approach depends on giving agents access to the information and business rules needed to execute transactions safely.

AI commerce agents must understand the customer

Business-to-business commerce can involve complicated purchasing arrangements. Customers may have negotiated prices, specific promotions, inventory restrictions and different fulfilment options.

Shea said Evenica specializes in these environments, particularly those involving high transaction volumes and complex pricing.

An AI agent processing an order needs to identify the customer, establish the correct price, check inventory and verify that the purchase is authorized.

Errors in any of those steps could result in an incorrect order.

Shea wants these controls incorporated into agents capable of taking action within Dynamics 365 Commerce.

He believes trusted transactions could help customers increase revenue.

Commerce MCP connects agents to transactions

Microsoft’s Dynamics 365 Commerce Model Context Protocol (MCP) server is one development supporting this direction.

Currently in preview, Commerce MCP provides tools that allow compatible AI agents to search products, check inventory, manage shopping carts, apply discounts and generate payment links.

The server allows agents to interact with Commerce functions while using the platform’s existing business logic and authorization controls.

Evenica is also investing in e4Intelligence, part of its e4Platform product portfolio.

Shea said the company is examining how agents can combine customer context, governance and authorized actions at the point of sale.

He sees the resulting capability as a way to “drive the revenue side of the equation.”

Partners bring specialized commerce expertise

Evenica’s work extends into projects managed by other Microsoft Partners.

Shea described the company’s Partner-to-Partner model as a means of supporting primary implementation Partners without competing for their role.

“We never displace the primary partner. We simply complement them,” he said.

That arrangement allows Evenica to concentrate on commerce requirements while the primary Partner manages the broader customer relationship and implementation.

The company’s e4Platform products  include commerce extensions and integration capabilities designed to connect Dynamics 365 Commerce with other business systems.

Shea said Evenica is also seeing Partners return with existing implementations that need reassessment. Some are looking to resolve integration problems or determine whether customers are receiving sufficient value from their Commerce investments.

PartnerTalks previously examined the company’s approach to Dynamics 365 Commerce implementation risk .

Shea said he now sees those existing Commerce systems and their integrations playing a role in AI-driven sales, giving agents access to the customer information, pricing and inventory needed to complete purchases.

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